Our chosen charity for 2019 will be SSAFA.
In recognition of their service to the Nation, SSAFA works to ensure that the needs of the Armed Forces, veterans and their families are met in an appropriate and timely way.

To learn more about SSAFA -

Registered as a charity in England and Wales, Number 210760 in Scotland Number SCO38056 and in Republic of Ireland Number 20006082. Established 1885



Our chosen charity for 2019 will be WellChild.
For every child in the UK with serious or exceptional health needs to have the best possible chance to thrive: at home, together with their families. Across the UK, more than 100,000 children and young people are estimated to be living with serious or exceptional health needs. Thanks to advances in medicine and medical practice, the numbers of these children grow every year.

To learn more about WellChild -



Our chosen charity for 2018 will be Mind. We'll keep everyone updated during the year with our fundraising activities to support this wonderful charity.

To Learn more about the Mind -


NSPCC  £35,000 raised

NSPCC was our Charity of the Year 2017. As well as the carrier bag levy, the Charity will benefit from the sale of special ‘buddy’ lollies and summer cupcakes. Some of our shops have also joined in the fundraising – one shop held a toy sale and raised over £800! Birds has introduced a fundmatching scheme which will increase the value of the funds donated.

To Learn more about the NSPCC -

The Childrens Trust

The Childrens Trust  £9000 raised

During 2017 we asked for your ideas on a new taste for a special doughnut to celebrate National Doughnut Week and raise money for the Childrens Trust. Your amazing response resulted in the very popular limited edition Salted Caramel Doughnut.

To learn more about The Childrens Trust -

The British Red Cross Manchester Emergency Fund

The British Red Cross Manchester Emergency Fund  £10,000 raised

During June 2017 we decided to bring back the Salted Caramel Doughnut for a limited time in support the British Red Cross Manchester Emergency Fund. All proceeds from the sales were donated and raised an amazing 10,000

Guide dogs for the Blind

Guide dogs for the Blind  £12,000 raised

By summer 2017, we had donated over £12,000 to The Guide Dog Association. Nearly £2,000 more was donated by our customers during the Pin Badge campaign last autumn. We look forward to further updates on Daisy and Barley, the two Guide Dog puppies sponsored by Birds

To learn more about this appeal -

The Royal British Legion Poppy Appeal

The Royal British Legion Poppy Appeal  £900 raised

Within the Birds bakery we created a very special VE Day Commemorative Cupcake for sale within our 56 East Midlands shops. We are delighted to say that the sale of the cakes has raised £500 for the Royal British Legion Poppy Appeal - A big thank you to everyone for this fantastic effort. For the Poppy appeal week in November our wonderful Bakers made Poppy cupcakes and we raised another £350 for this fantastic appeal

To learn more about the Royal British Legion Poppy Appeal -

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