Birds and the Community

As a family company who operate in the hearts of communities across the East Midlands we take great pride in contributing to both local and national charities

You'll find below the details of the organisations that we're helping and also you can read a little about their activity in helping others.

Please note that we dedicate our charity focus each year on our chosen charities to obtain the maximum contribution for them and apologise that we cannot donate towards individual requests other than these.



Our chosen charity for 2018 will be Mind. We'll keep everyone updated during the year with our fundraising activities to support this wonderful charity.

To Learn more about the Mind -


NSPCC  £35,000 raised

NSPCC was our Charity of the Year 2017. As well as the carrier bag levy, the Charity will benefit from the sale of special ‘buddy’ lollies and summer cupcakes. Some of our shops have also joined in the fundraising – one shop held a toy sale and raised over £800! Birds has introduced a fundmatching scheme which will increase the value of the funds donated.

To Learn more about the NSPCC -

In aid of Marie Curie

In aid of Marie Curie  £31,000 raised

Our Charity of the Year 2016 was Marie Curie. From a variety of activities Birds sent in excess of £31,000 to the Charity, over £3,000 of which was donated directly by our customers during the Great Daffodil Appeal that spring. The Bakery produced special products in aid of the Charity and some of our shops held their own fundraising events for Marie Curie.

To learn more about Marie Curie please visit -

The Childrens Trust

The Childrens Trust  £9000 raised

During 2017 we asked for your ideas on a new taste for a special doughnut to celebrate National Doughnut Week and raise money for the Childrens Trust. Your amazing response resulted in the very popular limited edition Salted Caramel Doughnut.

To learn more about The Childrens Trust -

The British Red Cross Manchester Emergency Fund

The British Red Cross Manchester Emergency Fund  £10,000 raised

During June 2017 we decided to bring back the Salted Caramel Doughnut for a limited time in support the British Red Cross Manchester Emergency Fund. All proceeds from the sales were donated and raised an amazing 10,000

Guide dogs for the Blind

Guide dogs for the Blind  £12,000 raised

By summer 2017, we had donated over £12,000 to The Guide Dog Association. Nearly £2,000 more was donated by our customers during the Pin Badge campaign last autumn. We look forward to further updates on Daisy and Barley, the two Guide Dog puppies sponsored by Birds

To learn more about this appeal -

The Royal British Legion Poppy Appeal

The Royal British Legion Poppy Appeal  £850 raised

Within the Birds bakery we created a very special VE Day Commemorative Cupcake for sale within our 56 East Midlands shops. We are delighted to say that the sale of the cakes has raised £500 for the Royal British Legion Poppy Appeal - A big thank you to everyone for this fantastic effort. For the Poppy appeal week in November our wonderful Bakers made Poppy cupcakes and we raised another £350 for this fantastic appeal

To learn more about the Royal British Legion Poppy Appeal -


Macmillan  £600 raised

The Macmillan coffee morning held across the country on Friday 25th September this year was a fabulous opportunity to raise vital funds for this deserving Charity. This year we decided to give our Swiss Tarts a makeover to support them and for 2 weeks in September we turned our Cherries Green on the cakes and it worked a treat with 10p from every one of these cakes sold donated to the charity raising a fabulous £600.

To Learn more about Macmillan Cancer Support -

The Colin Bloomfield Melanoma Appeal

The Colin Bloomfield Melanoma Appeal  £2500 raised

Colin Bloomfield was a well known radio and TV presenter in the East Midlands and his untimely death prompted a member of our Bakery team to ask if we could do something to raise money for this appeal. We produced a special Sunflower Cupcake to sell in our shops which proved very popular and helped us raise £2500.

To learn more about this appeal -

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